From Marketing to Data Analyst: Jacqueline Cheng's Story

Credentials Earned
Bachelor's in Statistics Hands-on skills

Jacqueline Cheng had a statistics degree but spent her days building marketing reports she didn't fully understand. She paired that degree with hands-on CertLabz training to become the analyst producing the insight rather than just passing it along. Here's how she made the move from marketing into data analytics.

Jacqueline Cheng
Can you tell us what you do now?

I'm a Data Analyst. I turn raw, messy data into clear reports and insights that my team actually uses to make real decisions. I came from a marketing background, so being the person who produces the analysis rather than just consuming it is a real shift for me. I get to dig into the numbers and find the story they're telling. It's work I find genuinely satisfying, and it suits how my mind works.

What's your background?

I have a bachelor's degree in statistics, but I actually started my career as a marketing assistant. I pulled metrics for campaigns without fully understanding the story behind the numbers I was reporting. My degree gave me a solid foundation in theory, but I lacked the practical, hands-on skills employers were really looking for. That gap between what I knew and what I could demonstrate is exactly what I set out to close. I knew the potential was there if I could just prove it.

What made you want to move into data?

I wanted to move from simply gathering data to genuinely making sense of it. Marketing showed me firsthand how powerful good analysis could be, and I wanted to be the one doing it rather than waiting on someone else. The statistics were already familiar from my degree, but I needed to apply them to real tools and real datasets. The pull toward analytics was just too strong to ignore. It felt like the natural place for my skills to live.

How did CertLabz help you get there?

CertLabz gave me the hands-on practice my degree never really did. The data labs let me clean, query, and visualize real datasets until the concepts finally clicked into place. SkillTracker showed me exactly where my practical gaps were, and the exercises built my fluency with the tools step by step. It connected the theory in my head to the day-to-day work of an actual analyst. That bridge was the missing piece for me.

"My degree gave me the theory. CertLabz gave me the tools to actually apply it."

Jacqueline Cheng, Data Analyst
What skills did you build?

My degree gave me the theory, and CertLabz gave me the practical tools to apply it. Together they finally made me genuinely employable as an analyst.

SQLPython (pandas)Data cleaningStatisticsData visualizationDashboards
Jacqueline Cheng
What landed you the role?

For me it wasn't a single certification but the combination of my statistics degree and proven, hands-on skills. Once I could show real analysis I had actually built, recruiters responded completely differently to me. That practical evidence, sitting on top of my degree, is what landed my first data analyst role. It proved I could do the job, not just describe it in theory. The mix of academic foundation and demonstrable skill was exactly what employers wanted.

What did you value most about the experience?

What I valued most was finally being able to apply the theory I'd spent years studying. My degree had always felt a little abstract, but CertLabz made it concrete and usable. Working with real data gave me confidence that I genuinely understood the material. I also liked seeing my progress mapped out, which kept me motivated. It turned my education into something I could actually use professionally.

What advice would you give someone starting out?

A degree is a great foundation, but on its own it often isn't enough for employers. Build hands-on skills with real data and real tools, because that's what hiring managers actually test for. Create something you can show, whether it's a dashboard or a piece of analysis. The gap between knowing and doing is exactly what you need to close. Close it deliberately, and the right role becomes far more reachable.

What's next for you?

Next, I'm building deeper skills in Python and data visualization so I can take on more advanced analysis. I'd eventually like to specialize, perhaps moving toward data science as my technical skills grow. My statistics background gives me a strong foundation to keep building on. I'm also enjoying mentoring colleagues who want to make a similar move from a non-technical role. The field keeps evolving quickly, and I fully intend to evolve right along with it. Continuous learning is just part of the job now, and I genuinely welcome it.

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